Back before they were Ogilvy, I generated a good deal of content for this innovative Denver-based UX/UI agency. I produced everything from web copy to blog entries to Facebook promotional material.
Before those opportunities arrived, however, I had to design a promotional poster for the 2011 Interaction Design Association conference, IxDA Interaction 11.
I worked with their design and marketing teams to ensure that the art director's poster communicated the intended user experience and was voiced within EffectiveUI's established guidelines.
As with most UX writing, I wanted to ensure that linguistic clarity and utility would provide a unique product experience.
With this sort of participation in mind, I decided to call the campaign "EffectiveUI Engage".
A few weeks after IxDA 11, I received the following letter in the mail. It turns out the campaign was a big hit!