Hey there,

I'm Jeff Appel.

I design world-class products and experiences. 

(Please view on desktop for the best experience!)

"Eventually everything connects--people, ideas, objects, etc., ... the quality of the connections is the key to quality per se." 

--Charles Eames

I bring an extensive background to design that includes design thinking and strategy, user interviews and research, interactive design, and UX writing and copywriting. I meld those components into a seamless user-centered process that connects humans to ideas, to objects, and to each other. 

I love to read and to learn. Concerning my uber-nerdy theoretical interests, I enjoy reading and thinking about the philosophy of technology, cultural theory, media theory, and semiology (or the study of signs and symbols). I am preoccupied with the relationship between the things we create and use and how human memory changes in relationship to them.

Less esoterically, I enjoy making music, doing dad stuff with my kids, drinking good coffee, and wandering around used bookstores.

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Regarding tools, I am comfortable with just about anything that's out there: Figma, Sketch, Invision, Adobe CS, Principle, various hand-off tools, etc.